Prius x Parlee

Toyota reached out early this year to us be involved with a concept aero-road bike imbued with the same forward-thinking that went into the design of the Prius. Benefitting from a monocoque carbon-fiber frame, built-in smartphone dock, countless wind-tunnel-tested aerodynamic tweaks and its unprecedented mind-powered shifter, the PXP concept bike has emerged as a purpose-built machine that blends the simple with the complex to become a better and more efficient version of itself. More details here:  http://www.toyotapriusprojects.com/#/011

Additional coverage via Wired.com HERE (opens link in new window)